7 May 2012

Hedi Slimane

'Who's Back to take Reign? it's Hedi Slimane'

Hedi Slimane YSL Yves Saint Laurent 

The news is old but it is worthy of celebration Hedi Slimane has returned both to fashion design and Yves Saint Laurent after a 5 year and 11 year departure respectively. His previous work as the creative force behind Dior Homme was heralded as a revolution and he remains the founding father of the new male aesthetic, slimming down the tailoring and torso of the modern man. Whilst redefining the perceptions of male beauty, he attracted a cult-esque following that has continued to follow his work as he confidently glided from design to photography. The Hedi Slimane Diary is a go-to for desaturated images of middle america, rock'n'roll imagery and more than one emaciated male.  

With such a lengthy departure and somewhat waining interest in the YSL brand, Slimane's task to return it to its former flavour is hefty, and expectations are undoubtedly high. Questions are raised as to whether he can re-convene the fashion flock and bring them to the steps of Yves. The indicator will be the SS 2013 collections in September, with undoubted focus upon his work with the YSL Homme menswear offering. 
I am already ready and waiting.

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